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Banzai Generates High-Quality
Registrations and Buzz for ThoughtSpot,
a Leader in Search and AI Driven Analytics

Over 27 successful events and counting—ThoughtSpot values Banzai's turnkey approach.

Thoughtspot helps businesses find insights hidden in their company data in seconds. In-person events are a major part of the company's sales strategy— they even host 5 of their own yearly user conferences as well as Beyond, one of the best data and analytics conferences. As a trusted partner, Banzai helps ThoughSpot achieve their event awareness and registration goals.

405
REGISTRATIONS FROM BANZAI'S
TARGETED OUTREACH EFFORTS
75%

MAXIMUM INCREASE IN
EVENT REGISTRATIONS
1+

MILLIONS OF DOLLARS IN
THOUGHTSPOT PIPELINE GENERATED
FROM BANZAI'S EFFORTS

“We’ve seen an impact from partnering with Banzai to generate leads at every stage of the funnel. We’ve had the opportunity to reach in-depth into an organization to be able to set meetings that we otherwise would never have been able to set because we didn't have those contacts in our database in the first place.”
- Lenny Eskin, Director of Demand Generation, ThoughtSpot

EVENT STRATEGY


ThoughtSpot understands that events are critical to the buying process, and they turn to Banzai for the expertise and to help cast a wide net quickly. While internal teams can struggle with turnaround times due to busy workloads, companies like ThoughtSpot understand the value of having a focused partner. From intimate field-driven events to larger themed events focused around a technology topic or trend, they make sure to prioritize in-person engagements at every stage of the funnel.


TARGET AUDIENCE


Gatekeepers to data, such as analytics departments that are embedded in enterprise organizations and line of business leaders. Primary buyers consist of CEOs, Chief Data Officers, Chief-of-Analytics Officers, Analytics/Strategy/Data Owner within an organization, CIOs, and LOB leaders like VP of Sales, Manufacturing, Marketing, Merchandising, and Procurement.
ThoughtSpot Case Study

“Working with Banzai helps us with depth of outreach, where it really necessitates an experienced team that is focused on event communications to be able to drive different messages to the field and get folks excited at every level of an organization. Being able to leverage this strategy allows us to get more attendees to our events, while also generating buzz where we wouldn’t otherwise be able to.”
- Lenny Eskin, Director of Demand Generation, ThoughtSpot

 

THE SOLUTION


Targeted phone and email outreach promoting ThoughtSpot events to leads that match their target audience profile.


THE RESULT


Banzai's efforts have generated over 400 registrations for ThoughtSpot's events, while also helping to boost registrations rates by as much as 75%.
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Get more butts in seats at your next event.

Discover how Banzai can move the needle on event ROI
for your company. Get started with a demo today.

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