EVENT MARKETING GUIDE:

DEFINING YOUR TARGET AUDIENCE FOR EVENTS

 

In order for your event to provide value and gain customers, you need to have a deep understanding
of your target audience. 

In this guide, you'll learn how to uncover and segment the data needed in order to better reach, nurture, and convert your ideal attendees.

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What's Covered in This Guide


This guide is intended to walk you through the data sets needed to create your target audience profile and better nurture your event leads. Some of the areas covered are:

 

Current customer analysis
Current Customer
Analysis

In order to better reach new customers, you need to understand why and how your current ones found you in the first place. 
past attendee analysis
Past Attendee
Analysis

Close leads and provide more value at your next event by uncovering what worked and what didn't at past events. 
website and digital analysis
Website & Digital Analysis

Increase targeted traffic by discovering the unique behavior and demographic information of your website and content users.